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CPA2Biz Enters Into a Strategic Alliance with Google™ to Become Authorized Reseller of Google AdWords™

CPA2Biz and Google announce CPA2Biz as an authorized reseller of Google AdWords, entering into a strategic alliance to meet the unique needs of the accounting profession. Through this alliance with Google, CPA2Biz extends its domain expertise and extensive online capabilities to help accounting firms market and promote their services through local paid search advertising.

AdWords is a Google online advertising platform designed to help businesses of all sizes use the Web to find new customers by delivering relevant ads when users search for specific products and services. Through keyword targeted advertising, AdWords enables the accounting professional or the accounting firm to achieve higher penetration from internet leads.

As more and more consumers make online search engines their primary source for local business information, professional services firms are increasingly utilizing this medium as a highly efficient and cost effective way to source clients. CPA2Biz’s knowledge of the accounting profession enables them to deliver the most accurate guidance to accounting firms in order to optimize geo-targeted or local search internet marketing.

“We’ll help match firms with highly-qualified prospective clients, whether those prospective clients are around the corner or across the globe,” says Michael Cerami, Vice President Corporate Alliances at CPA2Biz.

As an authorized Google AdWords reseller, the CPA2Biz service team is fully equipped and trained to help firms develop AdWords campaigns and efficiently tap into the power and reach of the Google platform. “This program is a good example of CPA2Biz leveraging its core competencies to help level the playing field for smaller firms,” Cerami said.

CPA2Biz is the majority owned subsidiary of the American Institute of Certified Public Accountants (AICPA), and provides marketing and technology services to the AICPA for its wide array of products and services. CPA2Biz also develops and manages client-focused business solutions programs (e.g. payroll, banking) that enable CPAs to build stronger relationships with their business clients or employers. For more information, visit www.cpa2biz.com.

The Google AdWords Authorized Reseller Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants.  We value the relationship and knowledge resellers possess in their communities, and share a mutual commitment to deliver targeted, measurable advertising solutions to local marketers.  Small and medium-sized businesses working with an authorized reseller receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.  For more information visit http://services.google.com/adwords_resellers/.  Google and AdWords are trademarks of Google Inc., and are registered in the US and other countries.

The American Institute of Certified Public Accountants (www.aicpa.org) is the national, professional association of CPAs, with approximately 350,000 members, including CPAs in business and industry, public practice, government, and education; student affiliates; and international associates. It sets ethical standards for the profession and U.S. auditing standards for audits of private companies; federal, state and local governments; and non-profit organizations. It also develops and grades the Uniform CPA Examination.

Press Contact Information:

CPA2Biz Media Contact
Pamela Johnston
Public Relations Representative
PJ Inc.
212-629-8445
Pamela@pjinc.net