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AICPA
January 13, 2014
CPA Insider
AICPA
  IN THIS ISSUE:   > Articles   > News   > CPA News to Know   > Webcasts  
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Articles
   
The most important marketing concepts for CPAs
By Lee Frederiksen, Ph.D.
Knowing these five concepts can help CPA firms accelerate profitability.
   
 
   
Failure is a good thing—really!
By Jennifer Wilson
It often is our setbacks that set the stage for success.
   
 
   
Why CPA firms need to engage Millennials now
By Jeff Drew
Failing to do so could lead to falling behind in the marketplace.
   
 
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Claim your individually-branded CPA.com email address today! Available exclusively for CPAs who are AICPA members.
News
 
How to improve your performance metrics (Video)
Getting more graphical—and considering the needs of the audience—can help.
   
 
 
Engagement letters for the individual tax practitioner
Follow best practices in this crucial document for any tax engagement.
   
 
 
This trick will help you launch Excel faster
Use the Windows Run command to launch it without loading any add-ins.
   
 
 
Another perspective on comfort letters
More and more CPAs are seeing a rise in requests for the letters.
   
 
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New In The Store
  Real-World Business Ethics
This CPE course provides case studies drawn from real-life situations involving CPAs in business and industry. Explore ethical issues from the perspectives of CFO, controller, and audit committee chair, in the context of actual regulatory and court proceedings that were resolved both in favor of and against financial managers, officers, and CPAs serving on boards of directors.
 
  Auditing for Internal Fraud: Fraud Detection and Prevention
Fraudulent conduct continues to be a major problem some companies face today. A continual conflict exists between what the accounting profession sees as the CPA's role in the detection of fraud and what the public sees as the role of the CPA. Learn more in this 12-hour CPE course.
 
  Critical Controllership Tools: Practical Tools, Tips, and Checklists
This CPE course highlights various financial tools and managerial techniques that help you make day-to-day decisions affecting business operations and profitability.
 
  Using a SOC 1 Report in a Financial Statement Audit
This practice aid provides auditors with guidance when auditing the financial statements of an entity that uses a third-party administrator or service organization to process certain transactions on behalf of the entity.
 
Didn't find what you were looking for? Visit the AICPA Store
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AICPA Member Discount Program
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Save on shipping this tax season. AICPA members save up to 29% on select FedEx® shipping services. Click here for details.
 
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American Institute of CPAs  Get the news you need on vital tax season issues. Sign up for CPA Letter Daily's free Tax Season Watch today.
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Mind the GAP: Questioning the investment manager's stated benchmark
Selecting and monitoring fund investments is an arduous task, with no guarantee of success.
CPA News to Know
1
1 Preparers oppose PCAOB's plan for more auditor disclosures
 
1
1 TPA addresses use of current auditing standards for audits of prior periods
 
1
1 How to start a successful cross-border investigation
 
1
1 Women and leadership: The path not yet taken
 
1
Upcoming AICPA Webcasts
1
  Jan. 16 Healthcare Reform: A Deep Dive into the Affordable Care Act
 
1
  Jan. 22 Health Care Accounting and Auditing Update—Parts I and II
 
1
  Jan. 29 Health Care Revenue Recognition Hot Topics
 
1
  Feb. 27 ACA Tax Update
 
1
    View webcast calendar
 

 
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