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AICPA
October 12, 2010
CPA Insider
AICPA
  IN THIS ISSUE: > Firm Management  > Financial Planning > TechByte > Financial Reporting > CPA News to Know > Video > New In The Store
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Improve your Outlook.
Professional Practice Management Insider Microsoft Outlook.
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Firm Management
   
Is Your Marketing Message Lost in the Clutter?
by Tracy Crevar Warren
Six secrets to a break-through makeover.
 
   
Three Ways to Win More Business
by Rick Telberg
How to understand the mind of the client and deliver a compelling and persuasive business proposal. How tough is it these days? Tell Rick Telberg here.
 
   
Creating an Annual Thought-Leadership Plan
by Bradley Bloch
Thought leadership is notoriously difficult to plan for, but that’s what’s necessary to achieve an ROI on your efforts. Three best practice tools revealed.
 
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs (Publication)
AICPA Business Solutions Workshop: Delivering on Your Trusted Business Advisor Status (Workshop)
At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared (Publication)
 
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Financial Planning
   
Will Your Client's Continuing Care Retirement Community Become Unaffordable?
by James Sullivan, CPA, PFS
Errors in pricing may result in substantial increases in monthly fees residents pay to their Continuing Care Retirement Community (CCRC). How CPAs can lessen the risk.
 
CPA ElderCare – PrimePlus: A Practitioner's Resource Guide – 3rd Edition (Publication)
Adviser's Guide to Counseling Aging Clients and Their Families (Publication)
 
TechByte
   
Seven Essential LinkedIn Groups
by Barry MacQuarrie, CPA
How to get the most out of LinkedIn.
 
   
Making Microsoft® Outlook® Work Better for Accountants
Sponsored by Credenza Software Inc.
Credenza runs inside Microsoft® Outlook® and turns it into a multi-user practice management system for accountants.
 
AICPA Practitioners Symposium and TECH+ Conference
What CPAs Need to Know About Social Media (On-Demand)
 
Financial Reporting
   
Is IFRS Coming to the U.S.?
by Remi Forgeas, CPA
Why today’s perspective is not as clear compared to the dominant view two years ago when the SEC was discussing its roadmap to the adoption of IFRS for domestic registrants.
 
FASB Update: Recently Issued Standards and What Is on the Horizon (Webcast)
Introduction to IFRS: Grasping the Big Picture (CPE)
IFRS Accounting Trends & Techniques (Publication)
 
New In The Store
  AICPA Professional Standards
This fully updated edition includes four new SASs, SSAE No. 16, SSARS No. 19 and much more.
 
2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business and Your Clients
The nearly $1 trillion, 10-year cost of the Patient Protection and Affordable Care and Reconciliation Acts of 2010 will change the way health insurance is delivered and how we will pay for it. Earn 6 CPE credits.
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CPA News to Know
   
Blue Ribbon Panel Addressing Standards for Private Companies Weighs GAAP With Exceptions and a Separate Standards Board
Estimate Shows 8.1 Million Newly Hired Employees Eligible for HIRE Act Tax Exemption
IASB Finalises Enhanced Derecognition Disclosure Requirements for Transfer Transactions of Financial Assets
Treasury Releases Two-Year Retrospective Report on the Troubled Asset Relief Program
CAQ Releases New Report, Deterring and Detecting Financial Reporting Fraud: A Platform for Action
IRS: Tax Year 2010 Publication 1436 Now Available
 
International Versus U.S. Accounting: What in the World Is the Difference? Ideal for CPAs, analysts, in industry and practice who manage financial accounting and reporting. Available in Text, DVD/Manual or On-Demand.
 
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Video
What International Means to Americans.
IFAC President, Robert Bunting, decodes the differences in Audit Standards, Ethics Standards, Education Standards and Private Sector Standards and how they impact CPAs.
WATCH HERE:
http://www.cpa2biz.com/Content/media/PRODUCER_CONTENT/generic_template_content/videosnack.jsp
   
  What ‘International’ Means to Americans
IFAC President, Robert Bunting, decodes the differences in Audit Standards, Ethics Standards, Education Standards and Private Sector Standards and how they impact CPAs.
 
 
         
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