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 January 19, 2010 — In This Newsletter:

Firm Mergers: What Could Go Wrong?
by Rick Telberg/At Large

Plenty. The real work starts when the deal is done. Meanwhile, how’s tax season so far? Join the survey; see the results.

Help clients get student aid. Use promo code "CPA" for exclusive 10% discount. File the FAFSA the easy way!

Four Tips for the New Economic Reality
by Michael Ramos
New opportunities for CPAs from the Obama administration.

Six Marketing Seasons of 2010
by Vikram Rajan
Sow your marketing seeds now before tax season really besieges your practice.

Brad and Angelina or 2010 and ROTH
by Alan Haft
Which is more attractive?

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Weekly Spotlight

Inside the Markets: Insiders Weigh in on Construction
by Jonathan Moreland
Here’s why.

AICPA's Hottest Tax Topics For 2009! This course highlights the hottest tax topics -- Those that change a lot every year and affect many of your individual, small business and corporate clients. Earn 16 CPE Credits. Click here:

Financial Aid Application Services for CPA Members
Sponsored by Student Financial Aid Service, Inc.
Provide professional FAFSA preparation help. Member discount offered by using promo code: CPA.

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New and Noteworthy

SEC Proposes New Rule to Effectively Prohibit Unfiltered Access and Maintain Market Access Controls

Rick Anderson Appointed Chairman of AICPA/FAF/NASBA ‘Blue-Ribbon Panel’ to Address Standards for Private Companies

Auditing Standards Board Issues Additional Exposure Drafts Resulting From Clarity Project
Comments due April 30 on Proposed SASs on using the work of an auditor’s specialist, audit evidence — selected items, and on communicating internal control related matters identified in an audit.

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New in the CPA2Biz Store

AICPA's Hottest Tax Topics for 2009
This course highlights the hottest tax topics those that change a lot every year and affect many of your individual, small business and corporate clients Earn 16 CPE credits

The Rebirth of Roth: A CPA's Ultimate Guide for Client Care
This comprehensive guide brings you up to date on current rules and regulations, such as tax planning basics and strategies, client and beneficiary considerations, and the Roth Legacy Trust.

IFRS Accounting Trends & Techniques
This international version captures today’s prevailing financial reporting practices with illustrative examples from the actual financial statements of 100 publicly-traded companies around the world.

2009 Corporate Tax Returns Videocourse
This best selling Sid Kess CPE videocourse is now available with updates on major developments affecting 1120 and 1120S return preparation for 2009 and useful tax-planning strategies.

Didn't find what you were looking for? Visit the AICPA Store.

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VIDEO: IRS Passes Temporary Ruling for Tax Preparers. AICPA VP Ė Taxation, Tom Ochsenschlager deciphers IRSís new criminal penalties that can apply to tax return preparers. Watch now:

IRS Passes Temporary Ruling for Tax Preparers
AICPA VP – Taxation, Tom Ochsenschlager deciphers IRS’s new criminal penalties that can apply to tax return preparers.

This Week's Best Sellers
Accounting Trends & Techniques
Annual Update for Accountants and Auditors (2009 — 2010 Edition)
AICPA Complete Library With FASB Accounting Standards Codification™ on AICPA RESOURCE — Online [Subscription]
Fair Value Accounting: A Critical New Skill for All CPAs
Sponsored Links
Tax Filing Season Resources -- Tax Year 2009. The one-stop shop for all the updates you need to know! Includes tax return checklists and tax savings tips. Click here:

Improve Your Outlook
Practice management software for Accountants that works inside Microsoft® Outlook®. Free Trial.

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File the FAFSA the easy way. Special CPA pricing.

Career Resources
Career Center
AICPA Conferences
Fair Value Measurements Workshop
2/11 - 2/12, Lewisville (Dallas), TX
Board and Audit Committee's Role in Risk Oversight
3/25 - 3/26, Scottsdale, AZ
Employee Benefit Plan Audit Workshop for DB and DC Plans
3/29 - 3/30, Chicago, IL
See Full Conferences Calendar
AICPA Webcasts
1/21 - Option Pricing Models, LEAPS and Discounts for Lack of Marketability
1/27 - XBRL — Preparing for Phase II and Detailed Tagging
1/27 - Sources and Proper Uses of Available Data — Cost of Capital
See Full Web Events Calendar
AICPA National Conference on Employee Benefit Plans: Bellagio, Las Vegas, NV - May 11-13, 2010.

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