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 November 16, 2009 — In This Newsletter:
*HEADLINES   *WEEKLY SPOTLIGHT *NEW AND NOTEWORTHY
*NEW IN THE STORE  *VIDEO SNACKS *INDUSTRY NEWS
*TECHBYTE *TWITTER
Headlines

Economy Weighs on Busy Season Outlook
by Rick Telberg/At Large

Still, many CPAs see a better year ahead. Get the busy season forecast: Join the survey; see the results.

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If You Have People Skills, You’ll Land That Job
by Sukanya Mitra
Do you have what it takes?

TechByteImprove Tax Tracking
by Randolph Johnston, MCS/MCP
How to develop a workflow system for tax offices.
Cards, Gifts and Parties = Creative Marketing
by Vikram Rajan
‘Tis the season for greeting cards, thank you gifts and holiday party invitations. How to use these to market your practice to better client relationships and bring in better referrals.
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Weekly Spotlight

Inside the Markets: Sticking With This Enterprise
by Jonathan Moreland
Solid total returns remain likely for some master limited partnerships.

FREE Live Infocast! Business Intelligence: Driving Value by Turning Data into Decisions. November 19, 12-1:15 pm ET. Register here:

Protecting Your Rebuilt Nest Egg: ID Theft Basics for Boomers
Sponsored by ProtectMyID.com
When the shock of shattered nest eggs eased, many Americans got down to the serious work of rebuilding their financial futures.

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New and Noteworthy

AICPA Files Lawsuit Challenging Application of Federal Trade Commission's ‘Red Flags Rule’ to CPAs (PDF)

AICPA Offers Free Webcast on Business Intelligence
Don’t miss this Robert Half-sponsored Webcast where experts evaluate existing BI initiatives for potential risks and provide tips on how to develop strategies to ensure success. November 19

AICPA ‘Start Here, Rock Out’ Gives Away 120 iPOD Touches to Students Envisioning Their ‘Future Me’ (PDF)

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New in the CPA2Biz Store

Accounting Trends and Techniques
Updated with all new presentation and disclosure examples, narratives describing financial reporting requirements and an overview of International Financial Reporting Standards (IFRS). This annual AICPA bestseller ships November 26, 2009.

Advanced Income Tax Accounting — Including Practical Application Exercises
Conquer growing tax complexity with this course. It provides the basis to apply FASB ASC 740 (formerly FAS No. 109 and FIN 48) to most real-life situations, and also includes practical exercises illustrating the theory.

Winning the New Ballgame: Planning for Growth in a
Post-Recession Economy

Step your firm up to the plate! This pocket-sized guide tackles the daunting issue of how CPA firms can position themselves to capture the emerging opportunities of a post-recession economy.

Accounting for Goodwill and Other Intangibles:
Fair Value Measurements

Whether you are valuing intangible assets in a business combination or assessing impairment, this course helps you not only value such intangible assets for financial reporting purposes, but also advise on how to actively manage them for the maximum benefit of the company.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers
Annual Update for Accountants and Auditors (2009 — 2010 Edition)
The Guide to Investigating Business Fraud
CPE Direct
Investment Companies — AICPA Audit and Accounting Guide
Sponsored Links
AICPA Employee Benefit Plans Accounting, Auditing and Regulatory Update. December 7-8 Gaylord National Resort & Convention Center Greater Washington, DC. Covering the latest issues and legal guidelines vital to the successful completion of year-end audits.

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You’ve Helped Your Clients Manage Their Wealth. Now Help Them Give Something Back
Learn more.

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Career Resources
CPA MARKETPLACE
AICPA Conferences
National Construction
Industry Conference

12/3 - 12/4, Las Vegas, NV
Employee Benefit Plans Accounting, Auditing and Regulatory Update
12/7 - 12/8, Washington, DC
Conference on Current SEC and PCAOB Developments
12/7 - 12/9, Washington, DC
See Full Conferences Calendar
AICPA Webcasts
11/17 - Compilation and Review Alert Strategic Briefing — 2009/2010
11/19 - Business Intelligence: Driving Value by Turning Data into Decisions
12/1 - IFRS Quarterly Webcast Series — Fourth Quarter 2009
See Full Web Events Calendar
 
AICPA Trusted Business Advisor Workshop: Delivering on your Trusted Business Advisor Status - Texas
  



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