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 September 14, 2009 — In This Newsletter:

Today’s Top 10 Business-Building Tactics for CPA Firms
by Rick Telberg/At Large

What’s working for accounting firms today? Join the survey. Get the results.

OCR -- outsourcing -- tax workflow. Reduce preparation time and take your practice paperless. Up to 20% off in September. SurePrep. Your tax preparation partner. Click here for more information:

Pitfalls When Hiring Laterals
by Jason Rosenthal, JD
How CPA firms can avoid staffing litigation

TechByteWhat’s New in Windows 7 for CPAs?
by Randolph Johnston, MCS/MCP
Make your day easier and more productive with these 11 new features.

The Medicare and COBRA Trap
by James Sullivan, CPA, PFS
How CPAs can best advise their unsuspecting elderly clients so that they are not left without crucial health insurance coverage.

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Weekly Spotlight

Can You Afford to Leave Client Retention to Chance?
by Tracy Crevar Warren
Key strategies for client growth and retention.

Waiting for couriers is a pain. Traditional services don't allow for my crazy schedule. Refer to the more convenient online alternative. SurePayroll. Learn more!

SurePayroll Boosts Trusted Advisors' Payroll Profits With Enhanced Reseller Program
Sponsored by SurePayroll
SurePayroll’s Reseller Program includes new pricing structure and enhanced marketing assistance for accountants, bookkeepers and other
trusted advisors.

CPAs Need to Be Ready for a New Boom
Sponsored by SurePrep LLC
SurePrep CEO sees outsourcing and technology combining for
breakthrough productivity.

FREE CAQ Live Webcast Advisory: AS 5 Implementation for Audits of Non-Accelerated Filers: Part III – Evaluating Deficiencies. September 16, 1 - 2:30pm ET.

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New and Noteworthy

AICPA Guide Helps Businesses Investigate Fraud (PDF)

Client Retention Scores Highest in 2009 PCPS CPA Firm Top
Issues Survey

Auditing Standards Board Issues Additional Exposure Drafts Resulting From Clarity Project
Comments are due December 15 and November 30, respectively, on Proposed Statement on Auditing Standards on audits of group financial statements and auditing accounting estimates, resulting from the
Clarity Project.

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is October 31. Learn more.

AICPA Professional Standards 2009
This new paperback edition is a source of professional standards
applicable to nonpublic companies and contains pronouncements issued by the AICPA.

The Guide to Investigating Business Fraud
Developed by the seasoned fraud investigation team at Ernst & Young, this new publication provides a clearly defined framework for approaching a fraud investigation from start to finish. Save 10 percent with our special prepublication discount — use promo code SIX when ordering.

Applying the Risk Assessment Standards Using a Case
Study Approach

Examples and case studies help auditors in those specific areas they are struggling with most.

Accounting Guidance Library Featuring FASB Accounting Standards Codification™ and Select Audit and Accounting Guides — Special Member-Only Value Package
Ease the transition with this new online Library that includes FASB ASC with full functionality — including search and cross-referencing — and seven A&A Guides at special value pricing for AICPA members only.

Didn't find what you were looking for? Visit the AICPA Store.

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ONESOURCE State Apportionment on Checkpoint(R). Call 800-950-1216. From Thomson Reuters.

This Week's Best Sellers

AICPA Audit and Accounting
Manual 2009

Choice of Entity — Key Issues:
S Corp, C Corp, Partnership, LLC and Sole Proprietorship

Estate and Related Planning During Economic Turmoil

Internal Control Essentials for Financial Managers, Accountants and Auditors

Sponsored Links
FREE Live Webcast: Planning for 2010: The Year of the Black Box? What are the big questions facing CFOs? Tuesday, September 15, 2-4pm ET.

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And reduce prep time 40 percent
or more.

ONESOURCE™ State Apportionment on Checkpoint®
Call 800-950-1216 today or visit ria.thomsonreuters.com/OSA.

Register for our Reseller and Referral Programs webinar, schedule live demo — win an iTouch!

Career Resources
AICPA Conferences
World Business Forum
10/6 - 10/7, New York, NY

AICPA National Auto
Dealership Conference

10/22 -10/23, New Orleans, LA

AICPA National Business
Valuation Conference

11/15 -11/17, San Francisco, CA
See Full Conferences Calendar
AICPA Webcasts
9/15 - Planning for 2010: The Year of the Black Box?
9/16 - AS 5 Implementation for Audits of Non-Accelerated Filers:
Evaluating Deficiencies
9/17 - SEC Quarterly Update Webcast Series — 3Q2009
See Full Web Events Calendar

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View More AICPA Member Elite Values


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