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 November 3, 2008 — In This Newsletter:

CPA Sound-Off: ‘Dear Mr. President’
by Rick Telberg/At Large
Accountants have plenty to say. But is your firm ready? Join the study; get the answers.

Also see sponsors ADP and Thomson Reuters.

Time to Think Differently
by Kim Nilsen/Journal of Accountancy
New AICPA chairman committed to approaching challenges from
broad perspective.

Now What?
by Vincent Ryan/CFO Magazine
As banks tend to their balance sheets and seek higher returns on capital, corporate lines of credit are becoming more expensive — and tougher
to keep.

Income Splitting Issues and Opportunities
by Mark Altieri and Linda Zucca/The Tax Adviser
If one can successfully direct the recognition of income away from higher toward lower taxed family members, more after-tax wealth will remain in the overall family unit. Here’s why.

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Weekly Spotlight

Wealth Transfer
by John Bowen Jr.
If your clients have inherited money recently, they're probably looking for
new CPA advisors.

The Reliability Framework Project: A New War for Independence?
Sponsored by AuditWatch
Don’t grab your musket yet, but a new war for independence may indeed be breaking out in the accounting profession.

Seven Steps to Accounting Practice Marketing Success
Sponsored by Duct Tape Marketing for Accountants
Create significant and sustainable growth for your practice using these simple principles.

Outsourcing HR Brings Value to Your Clients
Sponsored by ADP Small Business Services
HR questions can be tricky and time-consuming to handle. But when you turn to an HR outsourcing provider you can choose from a range of
ready solutions.

Open Account Debt: Relaxed But No Reason to Relax
Sponsored by Surgent McCoy CPE, LLC 
New planning opportunities for S shareholder loans — what you need to know now!

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New and Noteworthy

JournalofAccountancy.com Launched
Don’t miss out on online-only articles, new features and daily news.

AICPA National Conference on Current SEC and PCAOB Updates
Christopher Cox and Mark Olson keynote. Ideal for CEOs, CFOs, senior financial execs. December 8-10

AICPA Offers Americans Financial Advice on Job Loss (PDF)
CPAs serving on the National CPA Financial Literacy Commission offer tips on managing personal finances in the event of a job loss.

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New in the CPA2Biz Store

AICPA Core Library Online — Try It Free for 30 Days
Experience powerful access to vast accounting and auditing guidance including AICPA Professional Standards, Technical Practice Aids, Audit & Accounting Guides/Risk Alerts, Accounting Trends & Techniques and PCAOB Standards.

Minimize the Effects of a Recession on Your Business
Find ways to weather a recession and build a stronger business with this timely new videocourse that takes on critical new importance in today’s economic climate — and earn CPE credit.

Smart Risk Management: A Guide to Identifying and Reducing Everyday Business Risks
Find tools to manage risk at both the individual and corporate level through a formal process for defining and handling risk.

What You Need to Know About Accounting for Business Combinations
Learn how to recognize and measure the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree. Earn 13 CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

AICPA Audit and Accounting
Manual 2008

Understanding Business Valuation: A Practical Guide to Valuing Small to Medium Sized Businesses —
Third Edition

ControlsDoc — For Documenting and Assessing Internal Controls

Form 990: AICPA’s Answer to Unlocking the Tax Complexities

Sponsored Links

Training and Consulting for Auditors.

Seven Steps to Accounting Practice Marketing Success Report
Get your copy — now available online at no-cost.

ADP Offers Free Tools and Resources for Accountants
Visit Accountant.adp.com for
more information.

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Meet your CPE deadline with Surgent McCoy self-study.

PPC's Tax e-Practice Aids
For 1040, 1120S, 1065 and
1041 returns!

Career Resources

Looking for Talented Manager-
Level CPAs

AICPA Conferences
AICPA Federal Real Estate
Tax Conference

12/1 - 12/2, Washington, DC
National Construction
Industry Conference
12/4 - 12/5, New Orleans, LA

AICPA Accounting Firm
Marketing Forum

1/15/2009 - 1/16/2009,
New York, NY

See Full Conferences Calendar
AICPA Webcasts

11/6 - What All CPAs Should Know About Insurance Planning

11/13 - PCPS/PFP Practice Management Forum

11/13 - Using the "General Contractor Model" to Understand and Meet Your Clients' Needs


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View More AICPA Member Elite Values


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