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August 13, 2007 — In This Newsletter:
*HEADLINES   *CPA TECHNOLOGY CORNER  *WEEKLY SPOTLIGHT
*NEW AND NOTEWORTHY *NEW IN THE STORE *INDUSTRY NEWS
Headlines
Home-Based Accounting Practices Thrive
by Rick Telberg/At Large
Low overhead, easy entry may spur trend. How many CPAs work at home? Join the survey; get the answers.

Employee Benefits: Managed Accounts
from Journal of Accountancy
A growing number of companies are offering employees professionally managed accounts for their 401(k) assets.

Sarbanes-Oxley Marks Five Years
by Sukanya Mitra
Former SEC deputy director weighs in on key changes to the accounting profession.

Exempt Organizations
from The Tax Adviser
IRS’ bite beginning to mirror its bark.

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Tech Corner

Marketing Professional Services — Not an Oxymoron
Steve Ernst discusses first steps in branding and marketing professional services, especially those of CPAs.

Seagulls, Teenagers, Wal-Mart and Sports Fans
How different are you? Are you sure? Geoff Ashley explores the interesting and critical issue of perception. How you are perceived makes all the difference
.

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Weekly Spotlight

Technology in Healthcare
by Randolph Johnston
CPAs can find niche markets in patient billing systems.

Tomorrow’s MBA
Sponsored by DeVry Keller
The expectations of America’s top employers.

Efficiency Through Process Automation
Sponsored by SurePrep
How some firms recruit and retain staff through deploying technology that makes their staff more efficient and able to perform more work.

Proving Records Reliability: How to Secure Your Electronic Audit Documentation
Sponsored by Surety
Accurate and secure records are central to SAS 103; auditors must prove that their documentation has not been altered since its creation.

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New and Noteworthy

AICPA Briefing on Sophisticated Tax Planning for Your Wealthy Clients
Sid Kess returns as chair and keynote speaker. Ideal for CFOs, tax practitioners. October 1-3

SEC Quarterly Update Webcast Series — Third Quarter
Experts reveal new SEC and PCAOB updates. September 18

New AICPA Survey Finds 99 Percent Financial Execs Concerned About Rising Employee Healthcare Costs
View details (PDF).

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New in the CPA2Biz Store

Governmental Accounting and Auditing Update (2007- 2008 Edition)
Gain a comprehensive understanding of new developments including coverage of the new Yellow Book, the risk assessment SASs and SAS 112 — and earn CPE credit.

Construction Contractors — AICPA Audit and Accounting Guide
Updated with conforming changes as of May 1, 2007, including the new Risk Assessment Standards.

ControlsDoc — For Documenting and Assessing Internal Controls
This new software captures the required controls documentation and assists in assessing the effectiveness of controls design.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Basis/Distributions for Pass-Through Entities: An IRS Hot Spot

Not-for-Profit Organizations — Audit and Accounting Guide, 2007

Compensation as a Strategic Asset

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Buying or Selling a Practice?
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SAP CPA Advisor Program
Join a select group of CPAs. Register at www.sap.com/cpa.

Discover the Keller Advantage
Count on Keller for your professional edge in Accounting.

Upgrade to the New BlackBerry® Curve™ From AT&T
Starting at $199.99. Get yours now.

Accurate and Secure Records Are Central to SAS 103
Protect your audit documentation with AbsoluteProof.

Career Resources

Know Anyone Who’s Looking? We’re in the Market for Talented CPAs at the Manager Level

Visit the CPA Career Center
CPExpress: 30-Day Free Trial
Hundreds of hours of CPE, 24/7 access, 1-2 credit courses.
AICPA Conferences
Governmental Accounting and Auditing Update
9/17 - 9/18, Tempe, AZ

Delivering on Your Trusted Advisor Status
9/27, Livingston (Roseland), NJ

AICPA National Conference on Fraud and Litigation Services
9/27 - 9/28, San Diego, CA

See Full Conferences Calendar
AICPA Webcasts

9/18 - SEC Quarterly Update – 3Q 2007

12/18 - SEC Quarterly Update – 4Q 2007

  

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