Seizing the Future: What CPA Horizons 2025 Says about the Profession, Today and Tomorrow
Your peers divulge the industry’s top 10 trends.
Feburary 27, 2012
What does the future have in store for your firm? What about the accounting and finance functions at your business? What roles will CPAs play in the world of tomorrow? These are the questions the CPA Horizons 2025 project sought to answer.
Through CPA Horizons 2025, a grass-roots initiative, conducted in collaboration with state societies, the AICPA gathered the insights of thousands of CPAs to examine the local and global trends that will have an effect on CPAs on a day-to-day basis and over the long term. An interactive survey, 16 in-person forums and online discussion and focus groups enabled nearly 6,000 CPAs to voice their opinions and generate more than 75,000 comments about the current state and future of the profession.
“The future success of our profession continues to be aligned to a great extent on public perceptions of CPAs’ abilities and roles,” notes Paul V. Stahlin, CPA, immediate past AICPA chair, who was deeply involved in the project. “What we have learned through the CPA Horizons 2025 process will help us maintain our relevance and value well into the future.”
Whether you’re planning for the future of your firm, your employer’s company or your own career, the CPA Horizons 2025 Report will be an invaluable resource in helping you chart a course through uncertain times.
CPA Horizons 2025 was built on the knowledge gained in the CPA Vision Project, a similar effort conducted in the late 1990s. CPA Horizons participants concluded that the core purpose for CPAs identified back in the 1990s — CPAs making sense of a changing and complex world — remains relevant now and for the future. The participants also felt that the core values and competencies identified in the CPA Vision Project are still valid, but could use some updating to reflect changing circumstances. While the CPA Vision Project also identified some core services, CPA Horizons 2025 determined that the knowledge, skills and competencies CPAs offer have become so varied and diverse that the concept of core services is no longer valid.
Ten Key Insights
CPA Horizons 2025 also used the feedback gathered from project participants to formulate 10 key insights into how the profession will conduct business, serve clients and employers, attract and retain employees and new business and remain competitive in the marketplace throughout the next 15 years. CPAs can use these insights to inform and inspire their own strategic planning efforts.
A Common Purpose and Commitment
That’s just a taste of some of the many insights and ideas that CPA Horizons 2025 generated. As CPAs wrestle with new developments, the project’s findings will help them frame the best next steps. To learn more, turn to a special website that contains the project report as well as other resources. Practitioners who want help in putting the project’s results to work should check out the AICPA Private Companies Practice Section’s CPA Horizons 2025 Toolkit, which helps users conduct their own “Future Forums” using a facilitator’s guide, worksheets and other resources.