Reconnect With Your Clients
With a little bit o’ help from Google.
April 4, 2011
Would you know about it if a blogger posts positive comments about your firm? How about if someone wrote a negative review of your services on a website? How soon would you learn about an employee who received a service award from a local charity that appeared on a newspaper’s website?
We all know that communications involves talking and listening. Some people find it much easier to talk than listen. This may be because it takes more effort to be a good listener. I believe that the same is true for the world of social media. We often find it easier to talk or broadcast than to listen.
But what if “listening” to the world of social media and the web were as easy as checking your
e-mail? This article shows you how easy it is to listen using one of Google’s tools.
Google is best known for their search engine. However, Google has over 40 applications available from their website. One of my favorites is Google Alerts.
Let’s look at how easy it is to use this tool to listen.
I enjoying showing people how to use Google Alerts. The reaction that I most often receive is something like “Wow, this is cool.” This is often followed by a realization that they have so many ideas for search topics. Here are some of the alerts that I have setup on Google Alerts:
The sky is the limit as to the search terms that you can create. You can use them to receive alerts about yourself, your clients, your competition, your kids or your alma mater. I suggest that you start with a few and build from there. Otherwise, you might spend all day reading
Listening can be a powerful thing. It can help you engage your clients in ways you never thought possible. Let’s just imagine it’s Monday morning and your best client has posted exciting news on their blog about a major contract they landed. Imagine their reaction when you call them later that day to congratulate them.
Google Alerts make listening easy. Why not start today and begin engaging and reconnecting with your clients. Let a new relationship begin!
Barry MacQuarrie, CPA, is the director of technology at KAF Financial Group. MacQuarrie has extensive experience working with CPA firm technologies and has expertise in social networking, workflow, process improvement, disaster recovery planning and paperless office solutions.