CPAs Get Serious About Twitter
Rule 1: Act professional. The world is watching. Next, join our survey to find out more.
May 26, 2009
Like 23 million others, accounting and finance professionals are flocking to the newest Internet craze, Twitter, the so-called social media micro-blogging service.
Launched just three years ago, the Twitter phenomenon has swept up celebrities and politicians, wonks and geeks, casual users as well as businesses. Even if you haven’t opened an account (yet), you’ve no doubt heard of a Twitterland filled with Tweeple Tweeting and Re-Tweeting Tweets. If you still need an introduction, try this popular YouTube video, “Twitter in Plain English.”
Twitter could still go the way of the Pet Rock or the Hula Hoop, but a lot of serious CPAs are taking the craze seriously.
Facebook, LinkedIn or Twitter?
CPA David Feil may be typical. (Or, is it “twypical?”) A financial analyst for a Texas manufacturer, he signs in as “musiccpa,” reflecting a personal passion. But Feil uses Twitter just as much for keeping up with the pulse
Chad Bordeaux, for instance, shares an accounting practice with his wife, Donna, in Lake Wylie, S.C. He reports picking up a couple of new clients for tax season after they found him on Twitter. He talks about “online presence” like any business person might talk about highway billboards or a nice office location — it’s just another place to do business.
CPAs Jeff Elliott and Shane Eloe, meanwhile, represent a new legion of blogging Twitterers sharing what it’s like to confront the CPA exam and start a career in the profession. Their experiences are informative and even inspiring.
The Maryland Association of CPAs has been a pacesetter, Twittering as MACPA. CPA and author Diane Kennedy has over 5,000 followers. The
St. Louis chapter of the Association of Government Accountants, under chapter president Anita Santiago, uses Twitter as part of its communications efforts.
Eventually, Twittering (or its technological successor) may become as common as faxing and e-mailing. But for now, people are still learning about it, and about what it can teach us.
So CPAs might be well-advised to Twitter with a purpose, according to Kristy Short, a veteran public relations consultant. “They have to think of Twitter as a professional discussion forum and not a place to update casual, daily activity,” she says. “No one needs to know when they are getting a snack.”
So does it make “business sense” for CPAs? I asked on Twitter. Monica Lawver, “TheTaxCPA,” wrote back, remaining well within the 140-character convention: “Twitter sense: It provides an easy way to network with other professionals, and easy access to the latest acctg news.”
POLL: What are CPAs doing online? How best to use Linked, Facebook or Twitter. Join the survey; see the results.
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Copyright © 2009 CPA Trendlines/BSG LLC. All Rights Reserved. Used by Permission. First published by the AICPA.
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