Communicating With Clients in Difficult Times
How tax practitioners can remind their clients that markets do recover, by putting today’s market decline in historical perspective.
by Michael Eisenberg/The Tax Adviser
At the time of this writing, the financial markets are facing a turbulent time, but they have been there before. Markets — all markets —go up and down. Sometimes the fluctuations feel worse than others. The important thing to remember is that markets recover. It is up to tax advisers to remind their clients of that point and to do so by putting this market decline in historical perspective.
Revisit Client Plans
Over the years, studies have shown that clients continue to regard their CPAs as their most trusted advisers. This trust is well deserved and well earned. Clients count on these trusted advisers for counsel in turbulent times, offering practitioners the opportunity to discuss at least the following three concepts with their clients:
This article was excerpted from The Tax Adviser. Read the full article here (PDF).
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