Chapter 0 -
Overview
Course Goal
This course is intended to provide an overview of a range of many of the most common business
transactions. The goal will be facilitated by using a case study approach to illustrate transaction
mechanics.
Introduction
All closely held businesses will transition at some point; it is only a matter of time. Indeed, one
could argue that closely held businesses are in the perpetual process of transitioning and
evolving. This dynamic process compels the business to adapt to the changing nuances of the
market. Eventually, the process of transitioning will result in a transaction of some type. For our
purposes, a “transaction” is generally defined as a change in the controlling ownership of the
business.
There are a wide range of transaction options available to business owners. Progressive and
enlightened business owners will embrace the transition process and elect a transaction structure
of their choosing. Unfortunately, others will elect to resist (perhaps, ignore) the inevitable and
fail to plan adequately for the transition process. In such cases, those business owners will
almost certainly be very disappointed with the transaction results.
Clearly, this course is largely aimed at business owners and their professional advisors that
embrace the transition process. Anticipating the process and mastering its demands will result in
the attainment of goals. When the transitioning process is headed for an actual transaction, the
territory often becomes very technical and detailed. It is typically not enough to simply complete
the transaction; there are other paramount concerns. Business owners want to complete
transactions in the most efficient manner possible. This largely entails achieving stated goals,
managing transaction-related costs, and minimizing taxes.
In this course a range of the more common transactions will be explored. To facilitate learning
and comprehension, the case study approach is used. Most commonly a hypothetical company,
XYZ Company, Inc., (“XYZ” or the “Company”) will be used to demonstrate transaction
principles and applied taxes. As appropriate, additional hypothetical companies will be
introduced to demonstrate key principles. The impact of planning will often be illustrated when
the proceeds relating to the transaction are analyzed.
Why CPAs Need to Understand the
Transaction Environment
If a CPA aspires to be a strategic advisor to the business owner of a closely held company, a
wide range of business knowledge is required. One important practical area of expertise is
transition planning. All businesses are in transition, and over time the process of transitioning
will result in a business transaction. We have defined the business transaction as a change in
control of the company. The following list includes a number of the important reasons for a CPA
in either industry or in public practice to understand transactions.
• Transactions are inevitable – Being prepared for this eventuality is an important aspect
of your professional development.
• Optimize the business owner’s negotiating strength – For CPAs in public practice,
knowledge of the transition process that eventually results in a transaction is a very high
value-added service that you provide to clients. In business you do not get what you
deserve, you get what you negotiate. This axiom especially holds true in the transaction
environment. You are typically in the strongest position to negotiate when you have
viable options. When considering transactions, knowing the range of alternatives for
structuring potential deals is paramount in developing viable strategies.
• Transactions often involve succession planning – Transactions often involve succession
planning, where the control of the business is passing to a new generation of leaders.
With proactive involvement by the public practice CPA, you may have a significant
impact on being able to articulate succession alternatives that result in preserving the
client relationship.
Transactions involving family members, company management, or an Employee Stock
Ownership Plan and Trust (“ESOP”) are common examples of situations where the client
relationship is retained. Knowing the attributes of successful transactions involving these
principles is often a key aspect of retaining the client relationship. If no succession
guidance is provided, business owners may opt to sell the company to a third party with
catastrophic results for maintaining an ongoing relationship.
• Transactions that do not relate to succession planning – Other transactions will focus on
acquiring or divesting a business for operational reasons not typically related to
succession planning. If you bring to the client relationship table a strategic understanding
of deal structure, this high level of service is a candidate for appropriate compensation
and cementing a long-term client relationship.
• Knowledge of structuring business transactions helps mark the CPA as a valued strategic
advisor – All CPAs in public practice and industry will be regarded as a valued strategic
advisor with knowledge of this complex area of application. Transactions are typically
very complex situations with a host of behavioral considerations along with the myriad
complexities of regulatory and tax constraints.
• Business transactions may be related to operations – For the CPA in industry, business
transactions often represent one of the most fascinating and rewarding activities of the
CFO function. Clearly, involvement at this level marks the industry CPA as an
invaluable member of the senior management.
Organization
Chapter 1 – Introduction: Case Study – XYZ Company, Inc. Primarily, the purpose here is to
introduce the hypothetical company that will be frequently referenced in the following chapters.
This is the heart of the case study approach, and it is important to briefly study the fundamentals
of XYZ Company, Inc. (the “Company” or “XYZ”).
Chapter 2 – Transaction Valuation Fundamentals. This chapter presents an overview of business
valuations for purposes of this course. By means of its summary of valuation principles, one
important end result of the material is to illustrate the fact that, depending on the purpose of the
valuation, the quantified amount of the value will differ even for the same company. We will
illustrate varying valuations based on fair market value and investment value. It is emphasized
that these materials are intended to illustrate broad business valuation principles with a
reasonable degree of believability. The subject of business valuations is so vast that we have
deliberately defined very narrow purposes for this chapter.
Chapter 3 – Transaction Structure: “The Art of the Deal.” We now begin to lay the groundwork
for thinking about the transaction environment. All transactions are typically negotiated down to
small details between the interested parties. The various parties to the “deal” carry agendas into
the transaction arena. These agenda items range from behavioral issues to tax efficiency
concerns. We quickly realize that the transaction environment is very complex and that many
intended deals never materialize due to the often crushing weight of competing interests.
Chapter 4 – Sale or Purchase of Assets. Closely held companies will typically transact an assetbased
deal. There are compelling tax and legal issues that favor this type of transaction structure.
We begin with consideration of important tax planning issues. This chapter examines XYZ as
both a “C” and an “S” corporation with significantly different end results to the selling
shareholder.
Chapter 5 – Sale or Purchase of Stock. Sales of stock are far less common for closely held
businesses. When they do occur, they are typically less complicated than asset-based
transactions. There are tax incentives for business sellers to prefer stock sales, but those reasons
are often outweighed by negative aspects to the buyer. This chapter examines XYZ as both a
“C” and an “S” corporation in a stock transaction.
Chapter 6 – Specialty Transaction: Employee Stock Ownership Plan and Trust (“ESOP”).
ESOPs have been an option for business owners to consider since 1974, but inherent limitations
in the tax code often made them impractical for many potential applications. During the past
several years, however, tax regulations have been greatly expanded to encourage ESOP
formation, particularly with regard to “S” corporations. Today, the option of employee
ownership is far more favorable than at any time in history due to recent tax legislation. This
chapter explores the many aspects of ESOP transactions for XYZ as both a “C” and an “S”
corporation.
Chapter 7 – Specialty Transaction: Tax Preference Reorganizations. This complex world of
business transactions largely is focused only on “C” corporations. Often tax preference
reorganizations are used in restructuring publicly held corporations. With proper attention to
transaction details, tax preference reorganizations will accomplish worthwhile corporate goals
with favorable tax consequences to the shareholders. This is a very complex topic, and this
chapter serves as only an introduction of major concepts into this fascinating world of
transactions.
Chapter 8 – Specialty Transaction: The Industry “Roll-Up.” An industry “roll-up” is really just a
consolidation of companies with the stated hope of attaining greater economies and building
shareholder value. During the early to mid-1990s the “roll-up” was often combined with an
initial public offering (“IPO”) to create a lot of investor interest in these transactions. This
chapter examines the potential of roll-ups in both the public company venue and with closely
held businesses. Often the industry roll-up is an extension of tax preference reorganizations.
The focus is largely on “C” corporations.
Chapter 9 – Specialty Transaction: Between Family Members. Most closely held businesses are
owned largely by family members. All companies will eventually have to transition. This
chapter examines many of the most common techniques to transfer ownership among family
members. We will again focus on XYZ in a variety of planning settings.
Chapter 10 – Resources. This seminar is intended to provide an overview of the most common
transactions typically involving closely held companies. This chapter identifies a number of
resources for further reading and research.
Chapter 1 -
Introduction: Case Study –
XYZ Company, Inc.
Learning Objectives
• Establish a realistic company for the case study approach throughout the balance of this
course.
• Provide sufficient detail about the case study, XYZ Company, Inc., (the “Company” or
“XYZ”), to illustrate key transaction principles and strategies.
Note. The case study approach assumes a financially successful business. Such entities optimize
planning opportunities. While the principles of transactions apply to a broad range of situations,
it is generally beyond the scope of this course to explore such things as net operating losses
(“NOL”), and other highly complicating factors.
Introduction
A hypothetical company is used to illustrate transaction principles and strategies throughout this
text. As each chapter evolves, we will come back to reference the hypothetical company as a
case study. By illustrating key concepts with one company, the nuances of the transaction world
are highlighted. This chapter introduces the hypothetical company, along with sufficient
information about the business to serve as a good baseline for analysis. To illustrate key
concepts in succeeding chapters, some of the details and assumptions may be adjusted.
Generally, the basic facts presented in this chapter will hold throughout our analysis.
XYZ Company, Inc. (the “Company,” or “XYZ”)
The Company is a hypothetical business that is deliberately configured to be a financially
successful entity. The many concepts and strategies illustrated in the materials have the broadest
application with financially successful businesses. We are not emphasizing the world of
transactions generally with financially challenged businesses. That transaction world is typically
dominated by parties with significantly varying negotiating positions. Rather, we have assumed
financially successful parties to the transaction, as such examples typically allow for greater
negotiations and more interesting solutions.
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