Turning Sales Over to the Pros

More and more CPA firms are using salespeople and telemarketing to reach new prospects and expand market share. If you want to know how CPA firms are integrating sales professionals into their business development, this book is for you. Assembled are 14 in-depth case studies — each profiling a CPA firm’s experience with sales staff, telemarketers, or both.

Each firm shares inside details on:

• The results from sales and telemarketing efforts
• How the results are measured
• How to compensate sales staff and telemarketers
• What to look for in a sales professional
• How to recruit a sales professional