Effective Websites for CPAs

More and more CPAs are discovering the benefits of having a solid web presence. Most CPAs agree they need help with lead generation, client development and other marketing tasks. But, where do you start? With all the other responsibilities on your shoulders, who has time to research, organize and oversee the creation of a website? That's precisely why Effective Websites for CPAs was written.

Created by a CPA for CPAs, Effective Websites for CPAs gives a proven, balanced approach to website development and Internet marketing specifically for accounting firms. Through a series of easy-to-use worksheets, you can walk step by step through the web design process in a logical manner.

The end result is a compilation of information you can hand over to your designer that will ensure easy, open and accurate communication. Follow the step-by-step path laid out in this book and you'll find reliable and predictable results for your website. This book will guide you to:

• Understand the benefits of investing in a well-designed website.
• Attract valuable, targeted prospective clients to grow your firm.
• Evaluate potential clients through Internet-based technology.
• Increase your client retention rate and the sales of additional services.
• Ensure the time and money spent on your website give you a good return on your investment.

Praise for the book

 “Effective Websites for CPAs has a worthwhile, common sense approach for using the Internet for your firm. CPAs who read this book will learn a great deal about how best to find and develop the right clients for their firms.”
Robert Galford
Managing Partner, Center for Executive Development Co-Author of The Trusted Advisor, The Trusted Leader, and Your Leadership Legacy

About the Author
Kristi Stangeland, CPA, is President of KLS Web Solutions. Kristi draws on more than 20 years of experience in developing accounting, finance and information technology solutions from a broad spectrum of businesses, most notably Pricewaterhouse Coopers, J.P. Morgan Chase, Salomon Smith Barney and several not-for-profit organizations.

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