Chapter 0 -
The Three Ps of Great Budgets
Welcome to a workshop about high-level skills in budgeting!
You will find many solutions in return for your participation!
Learning Objectives
This innovative, leading-edge course (one in a series of three) will enable you to do a better job
of budgeting and planning. If you follow my guidance and use the tools, you will be able to build
a great budget.
Budgeting is both an art and a science. In this workshop that covers both sides, you will learn
how to apply leading-edge tools and methods to make your planning process more strategic and
your budget process more flexible. Your budget should not lead to “budget wars” over precious
and scarce resources. You will experience how to build a set of decision-making processes early
on and how to use them to make smart resource allocation choices that benefit your entire
organization. We will also explore ways to have your planning and budgeting processes work to
increase the potential for higher earnings.
This hands-on workshop provides you with the opportunity to design a more effective planning
process that results in a realistic and honest budget. You must have at least two years’ experience
preparing budgets and conducting planning to fully appreciate this course.
“To achieve success in anything, you need two ingredients:
a target to aim for, and a way to measure your progress towards it.”
Ron Rael, author of 13½ Strategies for Winning the Budget Wars
Course Objectives
As a result of participating in this workshop, you will
• Move your current method of budgeting and planning to a more sophisticated level.
• Solve many high-level budget problems.
• Have multiple ways to increase accountability to the budget and plan.
• Describe the overall planning and budgeting processes and put them in context.
• Use the Integrated Planning Cycle to define what your firm needs to do to survive and
thrive.
• Develop your revenues budget faster and based more on reality.
• Justify the costs of a department, team, or job function by finding your cost drivers.
• Know how to establish priorities for spending on capital needs.
• Make your budget dummy proof.
• Develop a process for calculating the return on investment (ROI) for expenses and
headcount increases.
• Measure people’s activities to build a performance-based budget.
What Is In This Session for You?
We accountants spend a majority of our time dealing with the cost side of the business. There are
many tools that will enable you to reduce this time while producing better, more accurate
estimates and forecasts. For the revenue side of the business, you will be able to predict revenues
with greater accuracy and accountability. By participating and committing to use the tools, you
will enable the leadership team to do more thoughtful, priority-focused planning.
Atypical CPE
This course will be very different from the type of CPE you are used to taking. It is not a lecture
session—it is an
opportunity for application. The primary focus of this workshop will be in four
areas:
1. How the budget fits into the overall Integrated Planning Process.
2. Common budgeting problems and identify the tool to solve each one.
3. Adding 35 Best Practice tools to your toolkit, which will enable you to develop an
honest, realistic, and flexible budget.
4. Focusing on how you can be the agent of change and get others to care about the value
that a great budget can bring to your employer.
This is both a technical and leadership course.
The technical element of this course comes from the tools and applying them. The leadership
element is inherent in the necessity for someone (you) to lead this effort. To be a High Road™
Leader, you need to be able to become an agent for positive change. Implementing a budget
process that fosters both empowerment and accountability will demonstrate that you are a high
road leader.
This format will definitely be challenging to you and your peers. However, by the end of this
workshop, you must select those tools that you need specifically for your organization. The final
step will be up to you. In order to retain this knowledge so that you can apply it in your firm, you
will need to get started revamping your budget and planning processes immediately.
Workshop Roles
• Discussion Leader—To disseminate and explain the strategy, tools, and ideas
• Participants (you)—To contribute ideas, learn, discuss, and apply the information.
Thank you for being present today!
Notes:
13½ Strategies for Winning the Budget Wars is a copyright of Ron Rael.
The Integrated Planning Cycle for High Road Organizations is a copyright of Ron Rael.
High Road and Budget Wars are trademarks of Ron Rael.
Raelco is a fictional account of real companies. The names have been changed to protect the
innocent and avoid shaming the guilty.
Introduction—Own Up to the War
budget cuts, n:
1. Give and give and give some more. Then do the same dance again next year.
2. Death by a paper overload.
The Endless War
Budgeting is often a war that no one wins.
That is the bad news!
The good news is that a budget was never meant to cause battles, power struggles, and hurt
feelings.
You actually can build a realistic and honest budget that
• Creates a visionary plan.
• Shares resources equitably.
• Is a tool for smart decision-making.
This innovative, leading-edge course (one in a series of three) will enable you to do a better job
of budgeting and planning. I guarantee that if you follow my guidance and use the tools, you will
be able to build a great budget.
Course Structure
Being an experienced CEO, CFO, Controller, and Budget Manager, I know that you want to do a
good job of budgeting. However, currently your budget creates battles in an ongoing war when it
should be fostering cooperation and resource sharing.
To assist you, I structured this course into solutions and tools that solve specific budget
problems. It is the accumulation of these universal problems that lead to a flawed budget and
allows the Budget Wars™ to continue unabated.
Not a Solo Effort
Preparing and administering a budget is not something you do by yourself because preparing a
budget is a group effort. Therefore, these 35 solutions are ones that you need to understand
deeply so that you can teach others how to use them.
We will further break the budget process into its four critical elements so that you can diagnose
where your budget process is weak and needs improvement.
Victory
In any war, each side wants to be the victor so they can strut around playing the hero. In real life,
those people who prevent wars from taking place are the true heroes. You can be one of them.
By taking to heart the principles and tools in this course, you will be that hero—the person who
administers the budget that is a pact of cooperation rather than a take-no-prisoners war.
The High Road™ Financial Manager
As Controller, CFO, or Budget Manager, you have the opportunity to show others that you are
committed to the high road. This commitment is demonstrated when you
• Work for agreement instead of compromise or divisiveness.
• Focus on what is best for all instead of specific individuals.
• Be of service to others.
• Resist pressure tactics.
• Act ethically.
• Believe in transparency.
• Work to foster cooperation and interdependence.
• Assess the training that people need and provide it.
• Hold yourself accountable.
• Hold others accountable.
• Be courageous despite opposition or disapproval.
• Use the budget as a tool to make the business successful.
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