Promoting Your Talent: A Guidebook for Women and Their Firms

Second Edition: New Information for Women in Business and Industry

by Nancy R. Baldiga, CPA
Issued by the Work/Life and Women's Initiatives Executive Committee

The author, Nancy Baldiga, CPA interviewed over 50 women, human resource directors, and managing partners to see what their firms were doing to ensure staff retention and advancement of women CPAs. This book contains the observations, reflections and recommendations on how women CPAs can promote their talents or their firms can promote the talented staff they have. The second edition also includes additional information, perspectives and recommendations from women CPAs working in business and industry.

In Promoting Your Talent, you'll find suggestions, tips and ideas on:

• Utilizing innate skills for practice development
• Effective networking
• Positive mentoring
• Changing the business model to promote talent
• Addressing the culture
• Developing flexible work arrangement strategies
• Plus — advice for young women CPAs

This guidebook is perfect for every firm and every woman CPA who is looking to enhance her career in accounting.

About the Author
Nancy R. Baldiga, CPA is an associate professor of accounting a the College of the Holy Cross in Worcester, MA, and a member of the AICPA's Work/Life and Women's Initiatives Executive Committee. And prior to joining the faculty at Holy Cross, she worked as an audit manager in the Boston office of Price Waterhouse. For the last ten years, she has taught intermediate accounting and auditing, encouraging her students to seize the opportunities presented by a career in public accounting. And recently she was named chair of the Economics Department at Holy Cross.