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CPAs "Four Rs" of Communicating: Talking, Listening, Writing, and Presenting

Author/Moderator: Kelly Watkins, MBA
Publisher: AICPA
Availability: In Stock
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Description

This course has been written specifically for CPAs who are managers or owners in industry or public practice — to address your unique communication challenges. The techniques are practical and relevant. The four key areas are: avoiding conflict and costly errors by actively listening, using the power of positive language, giving small group presentations, and writing clear and concise correspondence that conveys a professional image.

Objectives:
  • Save money by avoiding costly errors or misunderstandings
  • Avoid conflict and build stronger relationships with staff
  • Get more done by speaking, listening and writing more effectively
Prerequisite: none

Table of Contents

  • Chapter 1 – Overview
    • Four Communication Topics
    • Benefits of Good Communication
  • Chapter 2 – The Key to Effective Listening
    • Learning Objectives
    • Introduction
    • Listening Background
      • Lack of Training
      • Listening Skills Assessment
    • Listening Limitations
    • Action Plan
    • Definition
      • Example
    • Past Experiences
      • Exercise
      • Exercise
      • Misunderstandings
    • Conflict
      • Example
    • Solution
      • Example
      • LUNA
    • Exercise
      • Directions
    • Wrap Up
    • Action Plan
    • Summary
  • Chapter 3 – Overcome Listening Traps
    • Learning Objectives
    • Introduction
    • Background
    • Trap One: Focus
      • Example
      • Filters
      • Choices
    • Listening Situations
      • Exercise
    • Action Plan
    • Trap Two: Faking It
      • Can't Listen Well Now
    • Action Plan
    • Trap Three: One Size Fits All
      • Natural Listening Style
      • Adapting Your Natural Approach
      • Solution
    • Action Plan
    • Trap Four: Sidetracks
      • Exercise
      • Exercise
      • Experiment
      • Solution
    • Action Plan
    • Wrap Up
    • Effort
    • Final Exercise
      • Author's Note
    • Summary
  • Chapter 4 – Business Writing: Planning, Purpose, and Execution
    • Learning Objectives
    • Introduction
    • The Writing Process
    • Getting Started: Conquering Writer's Block
      • Voice and Expression
      • Purpose
      • Subject Matter
      • Organization
      • Audience
      • Energy Level
      • Peak Performance Time
    • What Kind of Writer Are You?
      • The Methodical Plodder
      • The Brainstormer
      • The Split Personality
    • Know Your Audience
      • Identifying the Audience
      • Evaluating the Audience
      • Single and Multiple Readers
      • Politics
      • Request
      • Respond
      • Persuade
      • Thank or Congratulate
      • Report
      • Document
      • Inform
    • Writing Options and Choices
  • Chapter 5 – Business Writing: Style and Organization
    • Learning Objectives
    • Introduction
    • Finding Your Voice
      • Writing and Speaking Voice
    • How Good Does It Have to Be?
    • Audience Focused Messages
    • I, You, We, and No One
    • Clear, Simple, and Concise
      • Writing Concisely
      • Using Simple Language
      • Writing in Plain English
    • Sentence Length and Rhythm
    • Sound
    • Paragraph Length
    • Writing Expansively
    • Writing Confidently
      • Confident Written Communications that Request/Persuade
      • Confident Written Communications that Report/Inform
    • Active and Passive Voices
    • On Being Positive
    • Organization, Design, and Layout
      • Structure and Purpose
      • Structure and Document Type
      • Organizing Topics
      • Message Placement
      • Organizing Text
      • Page Design
      • Page Layout
    • Graphics and Non-textual Material
      • Tables
      • Charts
  • Chapter 6 – The Power of Professional Language: Overview
    • Learning Objectives
    • Introduction
    • Background
      • Example
    • Word Choice
      • Exercise
    • Summary
  • Chapter 7 – The Power of Professional Language: Positive Wording
    • Learning Objectives
    • Introduction
    • Turn Negative Statements into Positive Statements
      • Example
      • Negative Example
      • Positive Example
      • Exercise
      • Disclaimer
      • Exercise
    • You Don't "Have" to Do Anything
      • I'll Have to
      • You'll Have to
      • Action Plan
    • Don't Turn Positive Statements into Negative Ones
      • Example
      • Negative Transitions
      • Solution
    • Use Caution with the Word "Only"
      • When to Use
      • Positive
      • Negative
      • Wrap Up
      • Action Plan
    • Focus on What You Can Do
      • Proactive
      • Alternatives
      • Exercise
      • Action Plan
    • Reminder
    • Summary
  • Chapter 8 – The Power of Professional Language: Descriptive Wording
    • Learning Objectives
    • Introduction
    • Interpretation and Perception
      • Exercise
      • Discussion
    • Solution
      • Example
      • Exercise
      • Discussion
    • When Others Are Vague
      • Determining Needs
    • Wrap Up
      • Exercise
    • Summary
  • Chapter 9 – The Power of Professional Language: Credibility Robbers
    • Learning Objectives
    • Introduction
    • Definition
    • Qualifiers
      • Little Words
      • Phrases
    • Tag Lines
      • Example
      • Consensus
    • Voice Inflection
      • Exercise
      • Solution
    • Laughter
      • Inappropriate Laughter
      • Nervous Laughter
    • Fillers
      • Example
      • Costly Mistakes
      • Solution
    • Exercise
    • Section Wrap Up
    • Summary
  • Chapter 10 – Developing a Presentation
    • Learning Objectives
    • Introduction
    • Types of Presentations
    • Questionnaire
      • Example
    • Know the Audience
      • Demographics
      • Application
      • Subject Knowledge
      • Audience Reaction
      • Sensitive Issues
    • Achieve Maximum Impact
    • Systematic Speech-Writing Process
      • First Things First
      • Five Steps to the Systematic Speech-Writing Process
      • Exercise
    • Informal Approach to Writing
      • Example
    • Summary
  • Chapter 11 – Presenting Techniques
    • Learning Objectives
    • Introduction
    • Overview
    • Your Role
      • Your Role as Leader
      • Your Role as Speaker
    • Control the Environment
      • Arrive Early
    • While You Are Waiting to Speak
      • Relaxation Exercises
      • Plan Your Approach
      • Set Up
      • Almost Ready
    • Presenting Overview
    • Posture
    • Movement – What To Do
      • One: Make Eye Contact
      • Two: Use Gestures
      • Three: Walk Around
      • Four: Use Facial Expressions
    • Movement – What To Avoid
      • Credibility
      • Exercise
    • Microphones
      • Test
      • Observe
      • General Rule
    • Sound – Yours
      • One: Water
      • Two: Volume
      • Three: Laughter
    • Mistakes
      • Methods for Coping
      • Exercise
      • Perspective
    • Lecterns
      • Definition
      • Behind the Lectern
      • Not behind the Lectern
      • Pitfalls
    • Summary
  • Chapter 12 – Ethics Focus: Business and Industry
    • Ethics Overview
    • Interpretation 101-3
    • Key Ethical Dilemmas
    • Addressing Ethical Dilemmas
    • Available Resources
  • Chapter 13 – Latest Developments

Excerpts

Videocourse Details

NASBA Field of Study: Communications
Level: Intermediate
Recommended CPE Credit: 10
Important Information on Your CPE Credit
CPAs "Four Rs" of Communicating: Talking, Listening, Writing, and Presenting
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