|Available Formats:||Paperback | See All|
The definitive primer on intellectual property (IP) for business professionals, non-IP attorneys, entrepreneurs, and inventors.
Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
About the Authors
Alexander I. Poltorak is the founder, chairman, and CEO of General Patent Corporation (GPC), an IP firm focusing on IP strategy and valuation, IP licensing, and enforcement.Paul J. Lerner is the senior vice president and general counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.