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Calculating Intellectual Property Infringement Damages – FVS (Formerly BVFLS) Practice Aid 06-1

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Description

Intellectual property, including patents, trademarks, copyrights and trade secrets, is a focal point of current global and domestic business strategy. Some experts believe that intellectual property will soon represent up to 90% of the value of the world’s top business enterprise.

This unique Practice Aid addresses:

  • Compensatory damages and unjust enrichment claims arising from intellectual property infringement 
  • Lost profits calculations, including a discussion of market share analysis and estimation of sales and incremental costs considering Panduit 
  • The calculation of reasonable royalties considering the Georgia Pacific factors 
  • The potential impact of price erosion on the calculation of infringement damages 
  • Relevant case law and database resources on intellectual property and royalties

Table of Contents

  • 1. INTRODUCTION
    • 1.1. Intent of the Practice Aid
    • 1.2. Overview of Economic Significance of Intellectual Property
    • 1.3. Overview of Traditional Forms of Intellectual Property
      • 1.3.1. Patent Overview
        • 1.3.1.1. The Patent Application Process
        • 1.3.1.2. "Infringement" During the Patent Application Process
        • 1.3.1.3. Nature of Patent Rights
        • 1.3.1.4. First to Invent Versus First to File
        • 1.3.1.5. Patents as Property
      • 1.3.2. Trademarks Overview
        • 1.3.2.1. Registration Process
        • 1.3.2.2. Nature of Trademark Rights
        • 1.3.2.3. Trademarks as Property
        • 1.3.2.4. Service Marks, Certification Marks, and Collective Marks
        • 1.3.2.5. Trade Dress
        • 1.3.2.6. Enforcement of Trademark Rights
      • 1.3.3. Copyright Overview
        • 1.3.3.1. The Registration Process
        • 1.3.3.2. Nature of Rights From Copyrights
        • 1.3.3.3. Ownership and Works for Hire
        • 1.3.3.4. Enforcement of Copyrights
      • 1.3.4. Trade Secrets Overview
      • 1.3.5. Jurisdiction Summary
  • 2. CALCULATING INFRINGEMENT DAMAGES
    • 2.1. Introduction
    • 2.2. Overview of Calculating Damages
      • 2.2.1. Compensatory Damages
        • 2.2.1.1. Market Value Measure
        • 2.2.1.2. Lost Opportunity Measure
      • 2.2.2. Unjust Enrichment and Prejudgment Interest
      • 2.2.3. The Infringement Damage Calculation
    • 2.3. Lost Profits
      • 2.3.1. Availability of Lost Profits
        • 2.3.1.1. Patent Disputes: The Panduit Test
        • 2.3.1.1.1. Demand Existed for the Infringed Product
        • 2.3.1.1.2. Acceptable Non-Infringing Substitutes
        • 2.3.1.1.2.1. Market Share Approach
        • 2.3.1.1.2.2. Available and Substitute
        • 2.3.1.1.3. Manufacturing and Marketing Capability to Exploit Demand
        • 2.3.1.1.4. Quantifying Lost Profits
        • 2.3.1.2. Lost Profits in Copyright, Trademark, Trade Secret, and Trade Dress Cases
      • 2.3.2. Measuring Revenues
        • 2.3.2.1. Damage Period
        • 2.3.2.2. Sales Price
        • 2.3.2.3. Price Erosion
        • 2.3.2.4. Considerations in the Calculation of Price Erosion
        • 2.3.2.5. Price Elasticity
        • 2.3.2.6. Market Analysis of Infringing Product
        • 2.3.2.7. Substitutes and New Product Entrants
        • 2.3.2.8. Power of Suppliers and Buyers
        • 2.3.2.9. Entire Market Value Rule
        • 2.3.2.10. Convoyed or Collateral Sales
        • 2.3.2.11. Lost Revenues in Copyright Cases
      • 2.3.3. Measuring Incremental Costs
      • 2.3.4. Fixed Costs
      • 2.3.5. Variable Costs
      • 2.3.6. Semi-Variable Costs or Mixed Costs
      • 2.3.7. Cost of Goods Sold or Manufacturing Costs
      • 2.3.8. Gross Profits
      • 2.3.9. Operating Expenses
        • 2.3.9.1. Selling and Marketing Expenses
        • 2.3.9.2. General and Administrative Expenses
        • 2.3.9.3. Incremental Profit Margin
    • 2.4. Reasonable Royalty
      • 2.4.1. Established Royalty
      • 2.4.2. Hypothetical Negotiation
        • 2.4.2.1. Georgia-Pacific Factors
        • 2.4.2.2. Classification of the Georgia-Pacific Factors
        • 2.4.2.3. Date of Hypothetical Negotiation
        • 2.4.2.4. Analyses to Support an Opinion on a Hypothetical Negotiation
      • 2.4.3. Updates to Georgia-Pacific
      • 2.4.4. Other Methods of Measurement
        • 2.4.4.1. The 25-Percent Rule
        • 2.4.4.2. The Analytical Method
        • 2.4.4.3. Discounted Cash Flow Analysis
      • 2.4.5. Reasonable Royalty in Copyright Disputes
      • 2.4.6. Unjust Enrichment
        • 2.4.6.1. Costs in Unjust Enrichment Claims
        • 2.4.6.2. Apportionment
        • 2.4.6.2.1. Apportionment Based on Cost
        • 2.4.6.2.2. Alternative Non-Infringing Hypothetical Market
        • 2.4.6.2.3. Volume Basis
        • 2.4.6.3. Stacked Royalties
    • 2.5. Other Damage Calculations
      • 2.5.1. Market Value
      • 2.5.2. Statutory Damages
        • 2.5.2.1. Statutory Damages for Counterfeit Trademarks
        • 2.5.2.2. Statutory Damages for Copyrights
      • 2.5.3. Corrective Advertising
  • 3. CONCLUSION
  • APPENDIX A: Intellectual Property Print and Electronic Resources (Nonexhaustive List)
  • APPENDIX B: Intellectual Property Professional Associations (Nonexhaustive List)
  • APPENDIX C: Summary of Intellectual Property Cases

Excerpts

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Paperback 2006
Product# 055300
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