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Business Development: Distinctions Between Marketing and Sales

Author/Moderator: Greg Conderacci
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Description

Available Formats:  On-Demand | See All

Is it marketing or is it sales? And does it make a difference? This short course explores those key questions—and their implications for growing your business.

Objectives:

      • This course discusses the differences among the "Big Three concepts in business development: sales, marketing and wasting your time and money
      • Tips for improving the first two and avoiding the third

Major Topics:

      • The most important thing sales and marketing professionals can do
      • The biggest mistake
      • Building better brand buzz
      • "Karma-based" marketing—and how it can work for you
Prerequisite: Some experience in business development

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Developed and offered by the Business Learning Institute.
Register for this course on the CPA2Biz/State CPA Society website. Note that your AICPA/CPA2Biz username will not be recognized on this website. Should you have questions, please contact LearnLive Customer Support directly at support@learnlive.com, or call 1-206-812-4700, Monday - Friday, 8AM - 8PM Eastern Time.

BLI CPEThe Business Learning Institute, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

 

 

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Videocourse Details

NASBA Field of Study: Communications
Level: Advanced
Recommended CPE Credit: 1
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