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Your organization needs practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that you must consider. Auditing Social Media equips your organization to achieve its social media goals and track them through strong metrics. This book also:
Auditing Social Media is the one-stop resource you’ll keep by your side to clear away the confusing clutter surrounding social media.
About the Authors
Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world’s largest and most respected brands and agencies. For more than fifteen years, Peter has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors.
J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including development of fraud protocols and procedures, development of a training curriculum and materials for a 200-person audit shop, design of continuous audit techniques used to streamline field audit processes, and management of a 30-person department. He is coauthor of the book Business Process Mapping: Improving Customer Satisfaction (Wiley).