Impacting Future Value: Maximizing Intellectual Capital

5:00 – 6:15pm BMT (British Summer Time) /
9:00 – 10:15am PT

Critical to business success, intellectual capital is that pool of intangible resources ranging from legally protected intellectual property to very context-specific employee knowledge or company know-how that is frequently discussed, not always well-defined, and are rarely well-managed.

This Infocast will provide a framework that will enable you to:

1. Identify which intellectual capital assets are most critical to value creation in your company.
2. Formulate key questions and performance indicators for managing and measuring intellectual capital initiatives.
3. Review and evaluate performance and the impact of intellectual capital management on delivering your strategic objectives.  

Intellectual capital has moved from the periphery to the core of most businesses. This Infocast will equip you to better understand, maximize, and report on the intangible drivers essential to the creation of future value in your company.

Note: Registration confirmation, supplemental materials and access to view this Webcast will only be provided via e-mail. Be sure to supply a valid e-mail address during registration. Access instructions and materials will be delivered on or about June 18th. Be sure to add service@aicpa.org to your safe sender e-mail list.

Speaker:
Bernard Marr
Chief Executive and Director of Research, the Advanced Performance Institute

Moderator:
Kenneth W. Witt, CPA

Bernard Marr is one of the world’s leading experts on strategic performance management. In this capacity he has advised and worked with many leading organisations and is an acclaimed keynote speaker, consultant, teacher, and award-winning writer. In its recent article ‘wise guys’ the CEO Journal recognised Bernard Marr as one of today’s leading business brains.

Prior to his current role as Chief Executive and Director of Research of the Advanced Performance Institute Bernard served on the faculties of the University of Cambridge, and the Cranfield School of Management.

Bernard Marr has contributed to over 100 books, reports, and articles on topics such as Corporate Performance Management, Balanced Scorecard, Strategy Maps, and Intangible Assets. He is the author of the recent books: “Strategic Performance Management”, “Perspectives on Intellectual Capital”, “Weighing the Options: BSC Software”, and “Automating your Scorecard”.

Bernard Marr can be contacted via e-mail at
bernard.marr@ap-institute.com

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Kenneth W. Witt, CPA, Technical Manager in the Business Industry and Government team at the AICPA is staff liaison to the AICPA Business and Industry Executive Committee and editor of the monthly BusIndNews e-newsletter. Ken is responsible for the Management Accounting Guideline and Infocast product line, the AICPA Business and Industry Economic Outlook survey, and other services for members in business. He also served as project leader for the development of the AICPA Audit Committee Toolkit: Not for Profit Organizations and as a member of the COSO Financial Reporting Guidance for Smaller Companies task force.

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