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e-MAP: Management of an Accounting Practice Handbook

Publisher: AICPA
Availability: Online Access
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Description

Created by top CPA practitioners, e-MAP is a vast collection of practice management guidance and tools brought together in one place. Its easy-to-use Web-based format helps you find answers to your questions in a snap. The handy search tool helps you hone your word searches to specific items or topics. e-MAP even includes ready-to-use exhibits and tools created in Word or Excel to save you the hassle of recreating or retyping.

e-MAP has become the only tool sole practitioners, small- and medium-sized firms have relied on for information on employee compensation and benefits, staffing, disaster recovery, firm organization, and much, much more.

FREE with your order

Get Your Name in Lights

In the cyber age of media, your firm has more opportunities to become a respected resource for hot topics in your industry—a thought leader with a story to tell. The trick is knowing how to design a compelling idea that speaks to your customer and intrigues the media messengers. Once you understand the game, the return on investment is light years beyond any form of advertising. This download is designed to give you insight on today's best PR strategies. It offers best practices to help you ramp up your story and brand.

Note: Get Your Name in Lights is a free electronic download file that will be accessible immediately after completing your purchase. Access to this file will be provided through a link in your confirmation email.

For more information about this product or service concerns, please contact the AICPA Service Center at service@aicpa.org or call 888-777-7077.

A subscription to e-MAP: Management of an Accounting Practice Handbook Online offers you:

  • Timely Updates — Every quarter chapters are updated with the most current information
  • Quick and easy searches — Advanced search helps you search by keyword or by phrase
  • Interactive documents — Worksheets, spreadsheets and checklists have all been created in Word or Excel for easy downloading and customization
  • Access to additional guidance — As a subscriber to e-MAP, you can contact the author for personal guidance or additional information on a particular topic
  • Strategy suggestions — Get information on how to boost productivity and profitability, or how to market your practice, and much more

Inside e-MAP you'll find the latest guidance in the following areas:

  • Developing an accounting practice
  • Strategic planning
  • Expanding the firm's capabilities
  • Marketing your firm's services
  • Administering your firm's finances
  • Setting up client engagements
  • Insurance
  • Owner issues

Firm Subscriptions
Every member of your firm can receive concurrent access to e-MAP: Management of an Accounting Practice Handbook online. To activate your one-year firm subscription, please call 888-777-7077. Firm Subscriptions are only available to AICPA members (see pricing chart below). Please note: A single-user subscription will not offer the benefits of multi-user access. It is intended to be accessed and used by one individual (the purchaser). To obtain the benefits of a multi-user subscription, a minimum purchase of two users is required.

Number of Users Price Per User One-Year Concurrent User
Subscription Fee
2 $90 $180
3 $70 $210
4 $60 $240
5+ $50 $250

Note: Access to this online subscription is through a separate browser window. Please be sure to turn off your pop-up blocking software before you sign-in and launch this product.

Table of Contents

Untitled Document
  • How to Use the Handbook
    • Part 1
  • Developing an Accounting Practice
        • 101 Vision Statements
        • 102 Starting a Practice
        • 103 Organization and Assignment of Responsibilities
        • 104 Strategic Planning
        • 105 Marketing
        • 106 Expanding Firm Capabilities
        • 107 Purchase of an Accounting Practice
        • 108 Mergers of Accounting Practices
        • 109 Forms of Practice
        • 110 Establishing Additional Offices
        • 111 Membership in Professional Organizations
    • Part 2
      • Administration
        • 201 Financial Administration
        • 202 Revenue Controls and Analysis
        • 203 Billing and Collection
        • 204 Client Engagements
        • 205 Engagement Planning and Monitoring
        • 206 Review Procedures
        • 207 Processing the Report
        • 208 Correspondence
        • 209 Filing and Record Retention Procedures
        • 210 Site Selection and Office Facilities
        • 211 Administrative Services and Housekeeping
        • 212 Internal Computer Systems
        • 213 Internet
        • 214 Legal Matters
        • 215 Coping with Physical Disaster
        • 216 Library Organization
        • 217 Risk Management
        • 218 Knowledge Management
        • 219 Digital Environments

    5/05 Rev.

    • Part 3
  • Personnel
    • 301 Organization and Management of the Human Resource Function302 Recruiting Entry-Level Staff
    • 303 Selecting Professional Staff
    • 304 Selecting and Managing Support Staff
    • 305 Orientation
    • 306 Staff Training and Professional Development
    • 307 Staff Evaluation
    • 308 Motivation and Retention
    • 309 Compensation and Fringe Benefits
    • 310 General Employee Policies
    • 311 Internal Firm Communications
    • 312 Personnel Problems
    • 313 Employee Handbooks
    • Part 4
    • Owner Issues
      • 401 Leadership
        • 402 Owner Equity
        • 403 Owner Compensation
        • 404 Owner Benefits
        • 405 Owner Selection
        • 406 Owner Admission
        • 407 Owner Performance and Changes in Status
        • 408 Owner Separation and Dissolution of the Firm

     

    • Part 5
  • Management Data
  • 501 Benchmarking
  • 502 Firm Administration Resource Guide
  • 503 Firm Statistics
  • 504 Profile Firms
  •  

    Excerpts

    Untitled Document

    102—Starting a Practice

    By Albert S. Williams, CPA
    Albert S. Williams & Associates, Inc.
    Lakewood, Colorado

    102.01—Introduction

    Most professionals electing to launch a practice expect professional challenges. Few anticipate the personal demands it will exact. Underestimate neither. Establishing your own practice will call upon your best technical acumen as well as your patience, your ingenuity and yes, your character. The rewards, however, can make this investment one of the best of your life.
    Practically speaking, your prelaunch process should:

    • Describe the services to be provided
    • Delineate your marketing philosophy and plan
    • Quantify the financial requirements
    • Define your personal and professional objectives
    • Honestly assess whether you have the desire and temperament to be an entrepreneur

    This last task is key. When on your own, you must be both willing and able to rely on your own judgment and accept full responsibility for the outcome. Bear in mind the risks associated with staring an accounting practice and the possibility that achieving your goal may take longer than anticipated. But, if the final analysis proves positive, seize the opportunity and give it your all.

    102.02—Start a Practice or Buy One?

    The most often cited concern of beginning practitioners is "How do I obtain clients?" One solution is to acquire an existing practice, including the seller’s client lists and files. An acquisition saves hours of practice development time and provides the CPA with an established base upon which to build a practice. Bankers tend to look more favorably on a loan to acquire an established firm given the existing clientele and known cash flow. A practice that has a sound organizational structure, established policies, and a favorable image in the community also influences the loan process.
    Once you've decided to go on your own, one of your initial decisions will be whether to start your own firm or purchase an existing one, if available. There are important considerations for either route that could affect the success and survival of the firm in its formative years. The principal determinants are cost and the establishment of a client base. Exercise the same degree of diligence and attention when comparing the costs of founding or acquiring a practice as would be applied when advising a client on a similar matter. The cost of purchasing an existing client base could range from 75 percent to 150 percent of annual gross fees. Terms will vary considerably, depending on geographic region, market conditions, type of practice, and other factors. The equipment, furniture, library, and other costs are additional, as is required working capital. Also, under present tax law, the acquisition cost of intangible assets is normally written off over 15 years.
    Characteristics common to successful acquisitions include the following:

    • Similarity of technical attributes of the seller and buyer
    • An absence of drastic changes in practice management style
    • A general closeness of match in personal characteristics
    • An effective endorsement by the seller of the buyer
    • Careful management of the transition process

    Interest in acquiring practices remains high. One of the major factors contributing to this demand is the number of CPAs entering, or reentering, public accounting from the private sector. Buying a practice offers a distinct advantage for those not possessing recent experience, and might be viewed by some as a “turnkey” transaction.
    The decision to buy, as opposed to start, a practice will usually be based on the CPA’s needs, the problem of establishing a client base, and the availability of practices for sale in the area.
    Copyright © American Institute of Certified Public Accountants, Inc. All Rights Reserved
    January 2007

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